PDF) Services Marketing: People, Technology, Strategy; 9th edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and

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PDF) Services Marketing: People, Technology, Strategy; 9th edition

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Intelligent business transformation through market‐specific value network analysis: Structured interventions and process bootstrapping in geomarketing - Kaar - 2019 - Knowledge and Process Management - Wiley Online Library

PDF) Services Marketing, People, Technology, Strategy, Chinese edition; 林宸.《服务营销：人技术战略》（中文第9版）[M].上海：东方出版中心（由中欧商业在线授权）